Tutorial Marketing Strategy Assignment 2

1.      Give your comment about Magnum Commercial Break,,why they have premium segmentation,and choose emotional side of the consumer to buy their products

About their newest commercial break,I think the purpose is to make stronger their brand image as premium products. from the advertising we can see that the woman is very desperate to get Magnum,this can be have meaning that eventough Magnum’s price is expensive,the customer still want to buy it,because of their premium brand image.

Magnum have premium segmentation because their product basically use premium ingredients,like Belgium chocolate,and they also use exclusive package (there’s gold foil inside the package). So I think it’s suitable if they look to premium segmentation.

The reason why Magnum choose emotional side of customers I think is to influence them to buy the products. Magnum try to influence customers with their brand image as premium products. They make stronger their brand image with their advertising that focus in exclusive and premium image,so the image of premium products will always on the customer’s mind

2.      Is billboard still effective as promotional media right now?

I think the effectiveness of billboard is depend on the local condition & situation where the billboard is placed. For example,billboard is still effective as promotional media in the place where the technology is still haven’t reach that place. We can see the the condition in Africa ad Europe. In Africa,there still many places that haven’t touch by technology. In this kind of condition,billboard still effective as promotional media,because there are no other media for this kind of condition. But if we see in Europe,the technology development is very fast. Technology have been reach in every place. This condition can be use by marketer to use technology as promotional media,like Television,Internet,etc. In this kind of condition,billboard won’t be effective if we compare with the advertising via advanced technology.